Recreating the US Car Retailing Industry (B) Harvard Case Solution & Analysis

Recreating the US Car Retailing Industry (B) Case Solution


The US car retailing industry was really much identified by the traditional signs of an unappealing industry. The case Creating New Market Space in the US Auto Retailing Industry will reveal how some gamers, such as CarMax, AutoNation, Autobytel and iMotors have actually methodically broken away from the pack and have actually improved the shapes of the US car retailing industry through their imaginative techniques.


Pedagogical Objectives:

They share a standard knowledge about who their clients are and exactly what they value and about the scope of services and items their industry need to be providing. The goal of the case is not just to reveal particular methods by which innovative methods are developed and put into action however likewise to show how these techniques recreated a hitherto unappealing industry, such as secondhand car selling in the US, into a quickly growing industry.

This is just an excerpt. This case is about Strategy

published: 01 Nov 1999

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