Virtual Partnerships in Support of Electronic Commerce: The Case of TCIS Harvard Case Solution & Analysis

Virtual Partnerships in Support of Electronic Commerce: The Case of TCIS  Case Solution

 

Abstract:

This case provides the expertises of a little French company offering software to organisations, both little and big, and the obstacles the company deals with as it grows worldwide through electronic commerce. The case analyzes the significant barriers dealing with a company participating in worldwide business-to-business electronic commerce and provides some insights into how a little company can successfully navigate in the worldwide electronic market. The case shows the requirement for the reliable advancement and upkeep of virtual relationships to manage different stages of the marketing cycle.

 

Pedagogical Objectives:

The goals of this particular case are to assist trainees comprehend the various methods whereby a little company can end up being international through electronic commerce. A number of essential problems emerge for dispute, consisting of: How to manage post-sales support Whether physical development is needed to support virtual development How can image be controlled in a virtual environment How can one get recognition of the main customer in the virtual environment

This is just an excerpt. This case is about  Strategy

published: 01 Apr 1998
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