The case provides an opportunity for students to acquire practical knowledge of the role of operations management in an promising market circumstance, particularly in a product recall scenario. Product recalls are an important part of supply chain management (SCM). Businesses necessarily face a question of when, not if, a recall will likely be required. These scenarios join the complexity of businesses with the time-urgency of a mission-essential task.
Nokia India Battery Recall Logistics Case Study Solution
Nokia had developed a strong brand standing more than a ten-year interval and was a market leader in the Indian cellular apparatus. India, by the way, was also the second biggest market, next only to Nokia of China. Unpredictably, what corporate headquarters considered a routine product advisory for a faulty battery, resulted in panic after the Indian media widely publicized in customers the prospective hazards that faulty batteries could present.
PUBLICATION DATE: May 04, 2011 PRODUCT #: W11082-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
Related Case Solutions & Analyses:
Andy Chew at Siemens Nixdorf: Change from the Middle
Apple Computer–1996
Eastman Chemical Co.: Building a Board from Scratch
Workbench Pricing Strategy
Organizational Capabilities and U.S. War Production: The Controlled Materials Plan of World War II
Rehability: More than Just Wheelchairs (B) Supplement
Foxconn Technology Group (A)
Cultural Differences
Trilogy Health Services, LLC: Building a Great Service Company
Shanzhai (“Bandit”) Mobile Phone Companies: The Guerrilla Warfare of Product Development and Supply Chain Management
