Rehability: More than Just Wheelchairs (B) Supplement Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

The case "Rehability (B)" exemplifies how one company created a blue ocean of new market space in the highly controlled and competitive German medical supplies industry in the early 1990s. By asking a different set of tactical questions, Rehability, a German medical supplies business, shifted the focus of the industry and reconstructed market borders by looking across the chain of buyers, across the mental-functional orientation of the industry, and across complementary product and service offerings. In doing so, Rehability was able to uncover and address a complete set of pain points of wheelchair users, make an unprecedented offering for them and at the same time set itself on a growth trajectory even while other medical supply stores and medical supply manufacturers struggled to endure against quickly deteriorating business conditions.

This two-component case is accompanied by a two-component theory-based movie, which shows Rehability's strategic move to change the orientation of the business and make a blue ocean and reviews business states and the traditional strategy of the medical supplies business. Together the theory based the case along with movie are outstanding for teaching both executives and MBAs how to reconstruct an industry through the six courses framework.

Rehability More than Just Wheelchairs (B) Supplement Case Study Solution

PUBLICATION DATE: December 20, 2013 PRODUCT #: INS266-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION