Shanzhai (“Bandit”) Mobile Phone Companies: The Guerrilla Warfare of Product Development and Supply Chain Management Harvard Case Solution & Analysis

A considerable part (20 percent, or about 150 million devices) of these phones were produced by Shanzhai companies. These companies had actually quickly taken a considerable share (about 10 percent) of the around the world market.

Modern cell phones include advanced hardware, software application and systems innovation, yet Shanzhai companies of just 10 individuals might take advantage of an advanced (though casual) network of product makers, suppliers, and designers to make an effective company. It likewise supplies an example of one business that effectively transitioned from a Shanzhai culture to end up being a significant mainstream force in the Chinese mobile phone market.

Shanzhai Bandit Mobile Phone Companies The Guerrilla Warfare of Product Development and Supply Chain Management case study solution

PUBLICATION DATE: March 09, 2010 PRODUCT #: GS75-PDF-ENG

This is just an excerpt. This case is aboutĀ GLOBAL BUSINESS

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