Merrill Lynch: Supernova Harvard Case Solution & Analysis

Supernova is the name given to a new way of managing customer relationships, which originated in the Merrill Lynch offices Indianapolis. During the trial period, Supernova generated very good results among financial advisors and their clients, but also challenged the traditional ways in which financial advisers have been rewarded, and the nature of the relationship with their customers. Case hero must decide whether to recommend national deployment for Supernova. "Hide
by Rogelio Oliva, Roger Hallowell, Gabriel Bitran Source: Harvard Business School 25 pages. Publication Date: 09 Oct 2003. Prod. #: 604053-PDF-ENG

Share This