Playing With Fire at Sittercity (B) Harvard Case Solution & Analysis

Genevieve Thiers intends to raise venture capital for the very first time, to help her fund her aggressive growth strategies. She's spent the last six long years developing Sittercity into the country's leading babysitting web service, larger than all of its competitors. In the procedure, she brought her boyfriend and his sister into the business to help her, and ended up learning important lessons about mixing family and company.

Looking to raise venture capital, Thiers has just received an email from a general partner at a top VC firm, proposing another meeting and asking her to bring to the meeting an extensive list of proprietary info. How should she respond?

PUBLICATION DATE: January 08, 2009 PRODUCT #: 809010-PDF-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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