MEM Co. Inc. Harvard Case Solution & Analysis

President MEM Co, Inc appreciates the proposal to introduce a new line of men's toiletries. He also needs to determine the best distribution channels and the size of the advertising budget of the product. "Hide
by John A. Quelch Source: Harvard Business School 16 pages. Publication Date: 01 May 1981. Prod. #: 581154-PDF-ENG

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