KP Media (C): Rebuilding the Brand Harvard Case Solution & Analysis

Following the fall of the Soviet empire, in the 1990s, a tide of English-language paper had emerged in the Eastern Europe. Besides the most significant was the Kyiv Post, by the conclusion of the decade had developed a reputation as emergent sovereign news source in Ukraine.

From its shoestring opening, by the year 2006 it had turned into a $US55 million entity. Besides, survival and the paper's autonomy were severely tested in the wake of the global financial catastrophe.

PUBLICATION DATE: May 27, 2013 PRODUCT #: IN1125-HCB-ENG

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