This case results in a lively conversation, debate and comparative analysis of Amazon's strategies across three important marketplaces that are emerging.
Amazon is known to nearly every student, making an example of internationalization strategies easy. This case begins with Amazon's entry into, India; Diego Piacentini, head of international operations, and state manager, Amit Agarwal are establishing Amazon.in in June 2013.
The case records the challenges and opportunities Amazon found in India, and then looks back on Amazon's experiences in Brazil and China. It then wraps up with some conjecture about Amazon's move into other regions including the Middle East, Russia, and Mexico.
PUBLICATION DATE: August 01, 2014 PRODUCT #: W94C01-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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