Circle Gastroenterology Products (A) Harvard Case Solution & Analysis

A new, minimally invasive medical devices reached only one-third of its budget. There was a problem one of the marketing strategy, sales, refunds and / or clinical trials? "Hide
by Regina E. Herzlinger, James Weber Source: Harvard Business School 21 pages. Publication Date: November 5, 2003. Prod. #: 304052-PDF-ENG

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