Chesebrough-Ponds Inc.: Vaseline Petroleum Jelly Harvard Case Solution & Analysis

Product Manager for Vaseline Vaseline is to prepare in 1978, the brand budget and determine the level of expenditure on advertising, trade promotion and consumer promotion. "Hide
by John A. Quelch, Penny Pittman Merliss Source: Harvard Business School 22 pages. Publication Date: 01 May 1981. Prod. #: +581047- PDF-ENG

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Chesebrough-Ponds Inc.: Vaseline Petroleum Jelly

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