Managing Talent at Bertelsmann AG (A) Harvard Case Solution & Analysis

Bertelsmann's EVP HR Immanuel Hermreck along with his team were emphasizing on four key HR issues. Three of these were fairly unobtrusive: improving Bertelsmann's employer brand; handling Bertelsmann talent across the business's decentralized businesses; and ensuring early identification and proper development of Bertelsmann's top 100 high potential supervisors (hi-pos) to better seed the business's future top management.

Managing Talent at Bertelsmann AG (A) Case Study Solution

The fourth problem-recruiting and retention- played an essential part across all three challenges and had to be fortified and made consistent across the firm, not a simple prospect given Bertelsmann's highly decentralized construction. Hermreck understood navigating these issues would present major challenges, but getting them right was critical to survival as a media firm that was robust and Bertelsmann's competitive advantage. He had some good consequences in from his early attempts, but as he looked forward, what should his action plan set out to do?

PUBLICATION DATE: December 02, 2009 PRODUCT #: 410010-HCB-ENG

This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT

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