Color cases must be printed in color to maximize their effectiveness. BzzAgent is a word of mouth marketing business. Dave Balter, the creator, views blogs as an important way to communicate BzzAgent's exceptional positioning: foil.
He sees the business's site - the BeeLog - as a means for the firm to participate in dialogues with clients, employees, and "representatives." Yet, he's been unhappy with the level of interaction the site is contemplating shutting it down, and has been creating. Additionally, it provides examples of other corporate blogs, and allows for students to weigh the advantages and disadvantages of this possibly-significant form of communicating.
PUBLICATION DATE: April 14, 2008 PRODUCT #: 508102-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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