Brooke Correll and Clos Du Val: Adventures in Napa Valley (B) Harvard Case Solution & Analysis

In this three-part case, first director of marketing established winery charged with reviving the once hot brands. Founded expert winemaker, with links to known Château Lafite-Rothschild, Clos Du Val saw his glory days, with high ratings accompanied by credible sales. In 1990, however, sales began to lag, although it was not clear why. What's new marketing director to do first? As a company must allocate their marketing budget? Education information is available for verified faculty, multimedia items case with interviews with the principles are also available.
This Darden study. "Hide
by Marian Moore, Gosia Glinskaya Source: Darden School of Business 11 pages. Publication date: April 17, 2007. Prod. #: UV0743-PDF-ENG

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