Marketing the $100 Laptop (C) Harvard Case Solution & Analysis

In October 2007, OLPC said production delays and missed its shipping date. In early November, $ 100 PC, finally went into production, with initial deliveries scheduled for Uruguay and Mongolia, and in the middle of the month started the "Give one, get one" program. This allowed consumers in the U.S. and Canada, who were able to purchase for OLPC $ 400, more than double the estimated cost of production of $ 188 for each laptop. Approximately half of the sum of $ 400 went to the purchase of OLPC for the consumer, while the other half went to finance a laptop for a child in another country. program was popular and advanced . But just as things were looking at the non-profit, Intel has resigned from the board of OLPC in early January 2008 and announced that he would no longer partner with a nonprofit corporation. According to Intel, the move was a result of the pressure received from OLPC to stop marketing its low-cost Windows-laptop, Classmate. «Hide
by John A. Quelch, David Chen Source: Harvard Business School 3 pages. Publication Date: January 25, 2008. Prod. #: 508065-PDF-ENG

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