Godrej Security Solutions Ltd: Moving Consumers to Action Harvard Case Solution & Analysis

GSS offered security products like safes, lockers, etc. and electronic security products. Although homeowners were clearly worried about their security, they were not commonly active and reactive - as opposed to addressing the dilemma.

GSS had found two powerful advertising campaigns; yet, continuing to convey the significance of security options and converting this buyer stable to action was essential to its on-going success. What should the business's communication strategy be? Bhagyalakshmi Venkatesh is affiliated with Indian Institute of Management Indore.

This is just an excerpt. This case is about SALES & MARKETING

PUBLICATION DATE: April 27, 2015 PRODUCT #: W15135-HCB-ENG

 

Godrej Security Solutions Ltd: Moving Consumers to Action Case Solution Other Similar Case Solutions like

Godrej Security Solutions Ltd: Moving Consumers to Action

Share This