GSS offered security products like safes, lockers, etc. and electronic security products. Although homeowners were clearly worried about their security, they were not commonly active and reactive - as opposed to addressing the dilemma.
GSS had found two powerful advertising campaigns; yet, continuing to convey the significance of security options and converting this buyer stable to action was essential to its on-going success. What should the business's communication strategy be? Bhagyalakshmi Venkatesh is affiliated with Indian Institute of Management Indore.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: April 27, 2015 PRODUCT #: W15135-HCB-ENG
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