A fresh line of "chilled ready meals" has been created after major technical breakthroughs in food processing by Maple Leaf Consumer Foods. In this supplement to Maple Leaf Just Fresh (A), the launch team is preparing for questions, senior management is likely to ask (before giving the last go ahead) related to the manner in which the team intends to mitigate risks during the initiation.
Maple Leaf Simply Fresh (B) Case Study Solution
PUBLICATION DATE: April 06, 2011 PRODUCT #: W11075-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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