In three cases dealing with the introduction of a new product line of Teradyne test equipment semiconductor. This case gives a historical and administrative background for the two other cases. Teradyne: Aurora Project deals with the problems faced by the head start, to be responsible for the development and marketing of a new product based on the technology are considered very important for the future but unattractive to present customers and, consequently, the production units. Teradyne. Managing Disruptive change proposals to the same set of problems in terms of corporate governance - in particular, why the approach Skunk Works was necessary and what new problems this approach creates even if the project is successful "Hide
by Joseph L. Bower Source: Harvard Business School 7 pages. Publication Date: May 19, 1997. Prod. #: 397113-PDF-ENG
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