If B & K Distributors based web portal for clients with an integrated marketing campaign? Asks readers to help Jim Enfield, director of business development for JDA Consulting, and Nancy O'Neill, B & K VP sales distributor in determining the feasibility of the project. They have to build the final ROI projections and develop recommendations for B & K's senior management.
case
solution" width="288" height="288" /> b&k distributors case solutionStresses the importance of the assumptions and the range of possible outcomes. Based on real life management solutions for mid-sized firms. "Hide
by Mark Jeffrey, James Anfield, Tim Riitters Source: Kellogg School Management 21 pages. Publication Date: January 1, 2006. Prod. #: KEL149-PDF-ENG
Related Case Solutions & Analyses:
Keurig at Home
Developing and Marketing a Blockbuster Drug: Lessons from Eli Lillys Experience with Prozac
Tactical Implementation: The Devil Is in the Details
Novo Nordisk AS: Designing for Diabetics
Volcom-Building an Authentic Brand
Should Kellogg’s Launch Gluten-Free Products in India?
The 2012 Republican Presidential Primaries
Leopard Capital: Private Equity in Cambodia
Business of Golf: Islington Golf Club
Diamond Foods
