Making stickK Stick The Business of Behavioral Economics Case Study Solution
stickK.com, a site which uses behavioral economics to assist users reach their aims, must choose between a direct-to-consumer or business-to-business version. The case carries a discussion of a knowledge of behavioural economics can advise managerial conclusions about product adoption and diffusion, and principles of behavioral economics may be used to determine behavior.
PUBLICATION DATE: April 17, 2014 PRODUCT #: 514019-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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