adMrt: If You Build It Will They Come Harvard Case Solution & Analysis

Jimmy Lai began ADM @ RT, home delivery shopping service in June 1999. The concept of the virtual store shopping on the web site that allows customers to view competitively priced products, choose products and make transactions online, was the first in Asia. Lai vision is to create a virtual shopping mall, rent virtual space store niche marketing, and deliver their products and on their own within a few hours of receiving the order. "Hide
by Ali F. Farhoomand, Marissa McCauley, Shamza Khan Source: University of Hong Kong, 12 pages. Publication Date: January 1, 2000. Prod. #: HKU085-PDF-ENG

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