This case scenario comprise of three brief vignettes illustrating three diverse online commerce websites: StubHub, eBay, and Swaptree. All three have become viable companies very fast. From their experiences, lessons can be learned about making a market.
Making a Market eBay, StubHub, and Swaptree Case Study Solution
This case can be used for students analyze who the beneficiaries are of the new markets these companies have created as well as to compare and contrast the three distinct systems. This case is included in Module 1 of the lessons Business Idea & Action.
PUBLICATION DATE: December 16, 2009 PRODUCT #: W89C94-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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