TRSB (A): Strengthening a Service Brand in Business-to-Business (B2B) Marketing Harvard Case Solution & Analysis

TRSB (A): Strengthening a Service Brand in Business-to-Business (B2B) Marketing Case Solution

Two-part case: TRSB (A): Strengthening a Service Brand in Business-to-Business (B2B) Marketing With this case, trainees will choose how to enhance the brand of this business-to-business (B2B) service business to guarantee its survival. To attain this objective, the business has actually allocated $250,000 for its marketing efforts next year, a considerable boost over the previous year. TRSB's marketing workers will be working to boost the company's existence throughout all media to increase the business's presence and promote interest in its services, however they require some recommendations.

This is just an excerpt. This case is about  MARKETING

PUBLICATION DATE: June 01, 2017

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