Bill Ryan, president of Gillette Co. 's personal Department Care, considering changes in the planning department and the system of marketing management. White rain, recent advances division was launched taking shortcuts through the system, while other marketing system program is sometimes still trembled. The case examines the components of the planning and control of marketing, criteria for a good system and a good program, and the ways in which marketing managers to work with the system. "Hide
by Thomas W. Bonoma, Bruce H. Clark Source: Harvard Business School 21 pages. Publication Date: Feb 02, 1987. Prod. #: 587099-PDF-ENG
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