Club Atletico Boca Juniors, Spanish Version Harvard Case Solution & Analysis

Club Atletico Boca Juniors is among the most awarded clubs on the planet and the most popular soccer club in Argentina. Throughout its storied narration, the club has recruit and urbanized dozens of star players. In his eleven years at Boca Juniors, the president Mauricio Macri has appreciably increased yearly sales and the club's net worth. Nonetheless, he faces a constant challenge to remain competitive on and off the field.

In November 2006, Spanish and Italian soccer powerhouses, seeking to purchase the players Fernando Gago and Rodrigo Palacio approach Macri. Should Macri enter discussions with the clubs interested in buying the star players? If so, how should they approach the discussions? Allows for an in-depth examination of Boca Junior's business model, and how it differs from that of the wealthier soccer clubs in Western Europe. Also enables an appraisal of brand management strategies and successful ability in the context of a sports franchise with a global reach.

PUBLICATION DATE: January 14, 2008 PRODUCT #: 509S06-HCB-SPA

This is just an excerpt. This case is about SALES & MARKETING

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