Bridegroom Energy Solutions helps organizations reduce prices and their energy use through the implementation of energy efficiency measures, which create long term fiscal and environmental benefits. With early success serving customers in industrial manufacturing sectors and the cold storage, the seven-year-old business should determine whether to persist in expansion within these sections or transition into commercial office and retail buildings, which offer unique challenges and growth potential. Groom Energy must also decide which geographic regions provide the best opportunity.
This case study provides background on the energy efficiency paradox the history of the energy efficiency industry, as well as the advantages and challenges of a business focused on executing efficiency measures. The case is very applicable to courses focused on energy management, environmental sustainability, and entrepreneurship within the energy and sustainability areas.
PUBLICATION DATE: February 01, 2013 PRODUCT #: 613054-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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