Magazine Luiza: Building a Retail Model of "Courting the Poor", Spanish Version Case Solution
In order to increase color cases effectiveness, they should be printed in color as well. Describes the advanced retail model of the Brazilian company Magazine Luiza.
Magazine Luiza empowers low income consumer credit by employing a flexible and nuanced evaluation system. Also, its commitment to employee motivation, customer service, and progressive use of technology have driven growth and its success.
PUBLICATION DATE: October 19, 2005 PRODUCT #: 608S04-PDF-SPA
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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