Carl Zeiss and Free-form Production: Can We See Clearly Yet? Harvard Case Solution & Analysis

Shaded cases must be printed in color to optimize their effectiveness. The suggested eyeglass lens industry was extremely fragmented and complicated, there was still a surprising rate of innovation, and even though many of the tools and techniques applied has been relatively unchanged over the past century.

An aging population around the world meant the demand for progressive lenses was growing rapidly, and innovations in production technology meant an evolving competitive dynamic with potentially rather different patterns of distribution and manufacturing. Is there hypothesis that Zeiss supervisors can utilize to see clearly how industry development might portend shifts in the value network?

PUBLICATION DATE: July 15, 2013 PRODUCT #: 614007-HCC-ENG

This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS

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