JBS Swift & Co., Portuguese Version Harvard Case Solution & Analysis

Brazilian meat packer JBS surprised several in the U.S. beef industry when it got Swift & Co. - a company more than five times its size - in 2007, then moved to obtain the U.S.'s fourth and fifth largest beef companies in 2008. The new JBS Swift restructured and slashed prices, turning around a quarterly loss of $99 million within 6 months to an increase of $140 million.

JBS planned to place itself to supply beef markets all over the world, but it faced a perfect storm of fuel costs and rising feed, a worldwide credit crisis and industry analysts skeptical about the business's debt load.

PUBLICATION DATE: December 12, 2008 PRODUCT #: 511P04-HCB-POR

This is just an excerpt. This case is about SALES & MARKETING

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