This case examines the business strategies available to an Indian company, Indraprastha Cold Storage Ltd. (IPCSL). The company has made considerable investments in upgrading its present cold storage to distinguish itself from the competition based on the premise that by simply providing exceptional product quality, it might charge a premium for its value added cold storage service. However, competitors lowered their rates in an attempt to capture more customers, and IPCSL was concerned regarding the long term viability of the business. It has to decide on a course of action by taking into account the constraints of growing, transporting, storing and selling fruits in India; the asymmetry in cost information that is available to growers and commission agents in the marketplace, coupled with the old-fashioned manner of doing business through open and closed auctions; and the costs and benefits of vertical integration between grower and IPCSL.
This is just an excerpt. This case is aboutSALES & MARKETING
PUBLICATION DATE: February 01, 2013 PRODUCT #: W12470-PDF-ENG
Related Case Solutions & Analyses:
Warner-Lambert Ireland: Niconil
Chaircraft Corp.
Washington Post (A)
Cash Flow and the Time Value of Money
Yellowtail Marine Inc.
Samuel Colt: An American Gun Maker
Auto-Graphics, Inc. and the Library-Automation Industry-the New Technology Frontier
McDonald’s: Profile on Its Rise, Descent, and Return
Online Marketing at Big Skinny
Zucamor S.A.: Global Competition in Argentina, Spanish Version
