Internet Marketing Harvard Case Solution & Analysis

The note covers a wide selection of subjects, but is broadly in two parts. The first, more theoretical part describes why the Internet is a good medium for advertising.

To show that the Internet is an advertising medium that is good, we describe the potential consumers which can be reached through the Internet: who they are, what they are doing, their attitude to e-commerce, etc. We then explain how they be used to greatest advantage and the most crucial elements of the Internet as a marketing medium. Lastly we present some of the online tools that are offered to ensure advertising that is efficient at all stages of the sales process. In the second, more practical section of the note we clarify how Internet marketing is finished. First, we describe the most frequently used tools. After that, we introduce the numerous kinds of providers that can help implement these tools.

PUBLICATION DATE: December 16, 2011 PRODUCT #: IES418-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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