ALZA, a drug delivery company, said the marketing of products of its own and other companies. The main question is how to build internal sales force focused on several niche markets to finance sales through alliances or acquire marketing company. "Hide
by Dorothy Leonard-Barton, Allegra Young Source: Harvard Business School 1 pages. Publication Date: September 2, 1993. Prod. #: 694021-PDF-ENG
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