LG Electronics Inc.: Making Waves in the North American Market for Washing Machines Case Solution
Abstract:
The LG brand name was introduced in the United States in 2002 with the aspiration to develop it up as an exceptional brand name. The case lays out LG's technique in the washing maker classification from 2002-2005, throughout which a series of effective introduce has actually developed LG as a strong gamer. The case provides substantial client information and details on possible item functions for a brand-new washing device and raises numerous concerns: Which section should LG serve?
Please go to the devoted case site to gain access to extra product.
Pedagogical Goals:
The goal concerning this case is to highlight how a clear understanding of client sections and their requirements, and developing ingenious items around these requirements, causes establishing a rewarding company based upon the capability to charge a premium cost. Such a technique assists to construct a strong brand name that leads to client pull, which can assist permeate even the most effective of suppliers. The case likewise highlights that to do this effectively it needs the numerous elements of the company be lined up around the client.
This is just an excerpt. This case is about Marketing
published: 07 Jan 2007
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