Reed Supermarkets is a high end supermarket chain with operations in several Midwestern states. Meredith Collins is the vice-president of marketing and visits Reed shops located in an important area with the largest marketplace, Columbus, Ohio. The market research of Reed shows buyers are willing to go to several stores to receive the best prices and that because of the economic downturn, customer loyalty is dwindling. Collins should decide whether to shift the current advertising and placing strategy in an effort to improve market-share to meet difficult business goals. Her options include withdrawing from cost competitors and emphasizing and embracing more private-label or quality manufacturers and competing more aggressively on price. She should have a good relationship with the customers as it is important to attract customers who are trying to find a quality buying experience and can also take care of the current positioning. The case features an assignment that is quantitative.
Reed supermarket Case Study solution
This is just an excerpt. This case is about SALES & MARKETING.
PUBLICATION DATE: June 17, 2011 PRODUCT 2011 PRODUCT #: 4296-PDF-ENG
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