Wastewater Recycling: Public Relations for a Controversial Technology Harvard Case Solution & Analysis

In many areas the water supply is under stress-a state that is expected to get progressively more ambitious later on. There are several ways that municipalities can improve their drinking water supply, including conservation, purchases from external providers, desalination, and recycling.

Recycling wastewater into potable water is attractive in many situations. Nevertheless, this option has not consistently been successful-in some cases, recycling plans have been defeated by public opposition, while the public apprehension have been effectively addressed in others. This case provides an general idea of water supply problems and instances of successful and unsuccessful efforts to implement recycling programs. While failures in Toowoomba, Australia, California, and San Diego are described programs in Singapore and Orange County, California are profiled as examples of successful recycling efforts.

Wastewater Recycling Public Relations for a Controversial Technology Case Study Solution

PUBLICATION DATE: March 27, 2012 PRODUCT #: P73-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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