The chief executive officer (CEO) of Social Media Group had to develop a social networking campaign for ING Direct Canada, an on-line retail bank. The CEO to gauge the success of the effort was wanted by ING although the CEO had successfully developed social media campaigns for other companies in the past. With little information available on how to determine the success of such strategies, the CEO set out to design one of the first quantifiable social networking efforts in Canada.
PUBLICATION DATE: November 01, 2010 PRODUCT #: 910M96-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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