Kmart Union in Greensboro Fights for a Contract (A): Early Days - Exhilarating and Frustrating Case Solution
These people ran into a problem in negotiating a contract with their company, which viewed wages and working conditions in keeping with regional states, when the workers of a Kmart distribution center in Greensboro, North Carolina vote to unionize.
This series of article(see also 1604.0) describes the strategies they use-strategies which at first alienate local opinion but which are corrected in ways that prove successful. The case describes, in particular, the choice to recruit local religious leaders, whose support proves critical. The case is meant to support discussion of arranging strategy and strategies. Instead, it can be used to discuss labor economics, as a vehicle to analyze the substance of the Kmart workers' grievances and the counter arguments mounted by business direction.
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: June 01, 2000 PRODUCT #: HKS592-PDF-ENG