This case analyze the Hilton Hotels Corporation's CRM approach at a key juncture in its history, instantly after the business has been taken private by Blackstone.
The case provides IT enablers of the CRM Initiative of Hilton and students with a thorough history of the development, in addition to the OnQ business system that is proprietary. The case so offers a rare chance to participate in a longitudinal assessment of the company's CRM initiative, and to enable students to suggest the future evolution of the initiative based on their analysis.
PUBLICATION DATE: July 23, 2008 PRODUCT #: 810S01-HCB-SPA
This is just an excerpt. This case is about STRATEGY & EXECUTION
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