Strategists are not alone in finding no compelling markets. Government and social groups, from unions WWF also respond to market failures. Governments tend to seek to correct the lack of markets, often prescribed, what companies can and can not do. Activist groups have also to change corporate behavior, but they rely on social pressure to achieve their goals. Many companies that compete in a market stumble when it comes to dealing with governments and social groups. Microsoft near collapse of the U.S. Department of Justice, and less than stellar performance of Wal-Mart to groups that oppose the retailer's stores are just two of many examples. "The strategy is market" Reviews extra set of tools that planners can use to fight the forces of the government and operated company, legal and social environment. "Hide
by Felix Oberholzer-Gee, Dennis Yao 13 pages. Publication Date: November 1, 2006. Prod. #: 707469-PDF-ENG
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