eBay Partner Network (A) Harvard Case Solution & Analysis

eBay considers its structure and rules of its affiliate marketing program, eBay Partner Network (EPN). In particular, eBay affiliate reassess compensation structure, the role of bonuses for particularly productive branches and overall rationale of outsourcing online marketing efforts of independent affiliates. The case presents the history and development of the EPN, EPN importance on eBay, and the mechanics of online affiliate marketing. "Hide
by Benjamin Edelman, Ian I. Larkin Source: Harvard Business School 14 pages. Publication Date: September 28, 2009. Prod. #: 910008-PDF-ENG

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