IMAX (B): Ten Years with DMR Harvard Case Solution & Analysis

Case A re-evaluates the history of IMAX Company from its foundation until the introduction of Digital Media Remastering (DMR) technology in 2002.

From way back its origin, IMAX had fought to reach sustainable, profitable growth. The case explores IMAX's issues in pulling movie studios and theaters to its platform. Case B describes the changes in the ecosystem implemented after DMR, as well as the resultant performance.

PUBLICATION DATE: November 26, 2012 PRODUCT #: INS304-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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IMAX (B): Ten Years with DMR

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