Atlantic Aviation Corp.: Westwind Division Harvard Case Solution & Analysis

Raises questions of monitoring and controlling the costs of the demonstration flight Westwind business jet. Marketing Vice President Atlantic concerned about the rising costs of the demonstration, but I will not deny the good prospects for evaluation ride. It requests the General Manager of Policy Development meeting both these goals. Designed for use under the implementation of the marketing strategy of marketing. "Hide
by Thomas W. Bonoma Source: Harvard Business School 15 pages. Publication Date: April 1, 1981. Prod. # 581 142-PDF-ENG

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