Dumb Ways To Die: Advertising Train Safety (B) Harvard Case Solution & Analysis

To maximize their effectiveness, colour cases should be color printed. The case scenario emphasizes on the Melbourne Train’s viral advertising campaign to boost behaviours that are safe around trains among young individuals.

The Cannes Lions marketing awards swept in 2013 and became a media sensation that was social.

PUBLICATION DATE: January 16, 2014 PRODUCT #: 514080-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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