Dumb Ways To Die: Advertising Train Safety (C) Harvard Case Solution & Analysis

The case succession emphasizes on the Melbourne Train’s viral advertising campaign to surge safe behaviors around trains among young individuals. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social networking ace.

PUBLICATION DATE: January 16, 2014 PRODUCT #: 514081-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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