Cafe Coffee Day: Brand Transformation through Repositioning Harvard Case Solution & Analysis

Cafe Coffee Day: Brand Transformation through Repositioning Case Solution

Café Coffee Day wished to recognize different placing platforms through review of the business, its competitors, and its clients, then to assess these networks to get to a suitable placing option. Ashita Aggarwal is connected having SP Jain Institute of Management & Research. Sulakshana "Lulu" Raghavan is connected along with Landor Representatives.

The outcomes revealed that even though Café Coffee Day's "routine guy/girl" label archetype had actually developed over time, certainly there was a clear space in between the designated brand identification and the picture that was forecasted. To create the brand pertinent to Café Coffee Day's core aim at group (i.e., young, metropolitan Indian customers), the business had to create sure in which its placing was clear and pertinent, its brand identity was really revitalized, and its café knowledge was well specified and separated.

PUBLICATION DATE: August 19, 2016

This is just an excerpt. This case is about SALES & MARKETING

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