Critical mass has been very successful Internet marketing services company with a blue chip client list. Rapidly changing Internet environment require continuous innovation and an exceptional level of creativity from the Technology Group. The company has invested significant resources in creative physical environment friendly and organized a number of activities to "keep creativity bubbles." The company was ready to proceed to a significant expansion of its customer base and the management decided to reconsider and re-evaluate these activities to determine if they have had the desired effect, and if corrective changes were necessary. "Hide
by Malcolm Munro, Sid L. Huff Source: Richard Ivey School of Business Foundation 10 pages. Publication Date: October 27, 2008. Prod. #: 908E10-PDF-ENG
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