Focused on the development of "market" culture in Hewlett-Packard (HP), the conflict between the self-contained, well-integrated product manufacturing units to respond to their own markets and to a greater degree of system integration at the corporate level, as well as the integration of sales, marketing, research and development functions . "Hide
by Benson P. Shapiro, Lawrence Levin Source: Harvard Business School 19 pages. Publication Date: December 12, 1986. Prod. #: 587103-PDF-ENG
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