An addendum to UVA-M-0663, this case, examines the energy drink market during the period of years from 2005 to 2012.
Red Bull maintained a high share value, but energy shots, a fresh product form pioneered by 5-hour Energy, were representing extraordinary boost in the arrangement.
Red Bull (B) A Shot at the Future Case Study Solution
PUBLICATION DATE: June 03, 2013 PRODUCT #: UV6674-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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