Cork’d: Building a Social Network for Wine Lovers Harvard Case Solution & Analysis

Lindsay Ronga and Gary Vaynerchuk are establishing Cork'd, an online social network for wine lovers. Regardless of Gary's status as a celeb wine connoisseur, the team confronts a significant challenge: several other wine social networks have large user bases and already are well established. Can Cork'd gain grip in this packed space?

PUBLICATION DATE: August 20, 2010 PRODUCT #: 911026-PDF-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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